Website Marketing Tools: Analytics

There are many statistics that you can measure over time to determine how successful your Internet Marketing Strategy is and how to improve your results. You should be checking your analytics at least monthly and much more frequently when you are tweaking and improving ongoing activities or campaigns.

Probably the most valuable measure of success is your conversion rates. Your conversion rates indicate the number of visitors to your website that became leads and the number of leads that became customers. You should measure conversion rates and overall numbers from each traffic source incuding SEO, blogging, social media, ppc and email marketing. Then, you should evaluate which activities to continue, tweak or stop based on what’s working and what’s not, as well as what can most easily be improved.

Graphic of a Analytics reporting with search data on the left and conversion data on the right

An effective website should capture quality visitors and hold their attention. The process of converting visitors to paying customers is monitored by tracking, collecting, measuring, reporting, and analyzing your internet data. The purpose of website analytics is to optimize and monitor your website’s effectiveness.

With The Web Decorators’ ability to utilize and understand programs like Google Analytics, we are able to provide insight on what’s working and what’s not, be more prepared to write better-targeted content, strengthen your marketing initiatives and create a higher converting website for you.